Our approach for DEFT Real Estate was to craft a brand identity that conveyed a bold, fresh, and approachable persona, breaking away from traditional, corporate real estate aesthetics. We aimed to create a visual identity that resonated with clients accustomed to dealing with landlords and corporate consultants but offered a distinctive, dynamic experience. Drawing inspiration from Manchester’s vibrant urban culture, we incorporated a striking yellow, echoing the city’s iconic public transportation, to reflect DEFT's northern roots and urban focus. The result is a brand identity that speaks confidently and stands out in the real estate sector.