For Structure, we crafted a bold, distinctive visual identity that empowers freelancers making the leap to agency life. Our design balances the familiarity of SaaS aesthetics with an edge, embracing the disruptive spirit of breaking the freelance mold. Using unconventional gradients, we visually bridged the journey from freelancer to agency, creating a brand that stands out while aligning with professional SaaS platforms. The product itself offers a beautifully simple, intuitive UX with clean, page-based organization, eliminating clutter and complexity. The result is a seamless experience that meets the unique needs of growing freelancers in a clear and compelling way.